Estate Agent Intelligence

Colin McBride Residential

NI Rank

#128of 178

Median days

81days

Listings analysed

16

Around averageMedium confidence · 16 transactions
5d slower than NI median·NI median: 76d

Strongest in BT49 area

5 days faster than the segment median

Based on data from March 2026 – September 2026 · independently observed by ClearKey

ClearKey summary

This page summarises independently observed market activity for Colin McBride Residential. Based on ClearKey's analysis of 16 qualifying transactions in March 2026 – September 2026, Colin McBride Residential's listed properties moved from listing to sale agreed in a median of 81 days. This is 5 days slower than the Northern Ireland median of 76 days across all qualifying agents for the same period. Colin McBride Residential ranks 128 of 178 agents with sufficient qualifying transactions to appear in ClearKey's dataset.

Colin McBride Residential's strongest measurable performance is in BT49 area — where their median selling time is notably ahead of the segment benchmark.

Speed to sale agreed is one indicator of performance, not a comprehensive measure of service quality. It does not capture price achieved relative to asking price, fall-through rates, or quality of buyer qualification.

Current quarter performance

Median days

81d

Primary metric

Average days

78d

Mean

Transactions

16

0.3% market share

NI rank

#128

of 178 agents

Speed comparison

Colin McBride Residential — median81d
Colin McBride Residential — average78d
NI median76d
NI average74d
Typical range (25th–75th percentile)48d – 115d
Observed range7d – 140d
vs NI median5d slower
Speed classificationAround average
Data confidenceMedium (16 transactions)
Analysis periodMarch 2026 – September 2026

Identified strengths

Segments where this agent performs measurably faster than the relevant benchmark. Only statistically meaningful strengths are shown.

BT49 area

Median 83d · 5 days faster than segment median (88d) · #2 in segment

Medium13 deals

Strengths are identified automatically from ClearKey's dataset. They reflect measured speed relative to comparable transactions — not a subjective assessment of service quality.

Market coverage

Postcode districts covered

BT49

Regional performance

BT49

Medium

83days

Segment median88d
vs segment5d faster
Rank in segment#2
Transactions13

Market commentary

Observations generated from ClearKey's dataset. All statements are derived from measured data — no subjective assessments.

Performance

Selling time broadly in line with the Northern Ireland average

This agent's median of 81 days places them close to the Northern Ireland median of 76 days. This suggests performance consistent with typical market conditions during this period.

Strength

Strongest performance in BT49 area

5d advantage

Within the BT49 area segment, this agent recorded a median of 83 days — 5 days faster than the segment's overall median of 88 days. This places them in the top performers for this property type.

Distribution

Wide variation in selling times — 48 to 115 days for the middle 50%

48d – 115d

The middle 50% of this agent's listings sold in 48 to 115 days — a spread of 67 days. This breadth suggests the agent handles a diverse portfolio where individual property characteristics have a significant effect on how long each takes to sell.

Methodology

Days on market is calculated from the property's listing date to the date it moved to sale-agreed or likely-sold status — not to legal completion.

Median is used as the primary ranking metric rather than average — it is more robust when individual portfolios contain outlier properties that take unusually long to sell.

Only agents with a minimum of 10 qualifying sale-agreed transactions in the analysis period appear in the main ranking. Segmented breakdowns (property type, price band, region) use an adaptive minimum between 3 and 10 transactions, scaled to the total activity in that segment — this prevents niche segments from showing almost no ranked agents.

Properties with a days-on-market figure exceeding 1,095 days (3 years) are excluded as likely data anomalies.

All data derived from ClearKey's verified Northern Ireland property listings database. Rankings are computed independently and cannot be influenced by estate agents.

Limitations

Speed is not the same as price achieved. This page measures how quickly listed properties moved to sale agreed — not whether they achieved asking price, above, or below.

Area effects. Agents operating in postcodes with naturally faster market velocity will tend to rank higher regardless of individual firm performance.

Property mix. Agents handling premium, rural, or specialist stock that takes structurally longer to sell may rank lower without any reflection on service quality or client outcomes.

Name fragmentation. The same firm may appear under slightly different name variants in listing data, which can split their transaction count and affect ranking.

Compare with other agents

View the full NI ranking and compare Colin McBride Residentialside-by-side with other agents in ClearKey's Estate Agent Speed reports.

Data covers March 2026 – September 2026 · Published by ClearKey · Independently observed