Estate Agent Intelligence

Eadie McFarland & Co

NI Rank

#53of 196

Median days

80days

Listings analysed

16

Above averageMedium confidence · 16 transactions
14d faster than NI median·NI median: 94d

Strongest in BT94 area

31 days faster than the segment median

Based on data from April 2026 – October 2026 · independently observed by ClearKey

ClearKey summary

This page summarises independently observed market activity for Eadie McFarland & Co. Based on ClearKey's analysis of 16 qualifying transactions in April 2026 – October 2026, Eadie McFarland & Co's listed properties moved from listing to sale agreed in a median of 80 days. This is 14 days faster than the Northern Ireland median of 94 days across all qualifying agents for the same period. Eadie McFarland & Co ranks 53 of 196 agents with sufficient qualifying transactions to appear in ClearKey's dataset.

Eadie McFarland & Co's strongest measurable performance is in BT94 area — where their median selling time is notably ahead of the segment benchmark.

Speed to sale agreed is one indicator of performance, not a comprehensive measure of service quality. It does not capture price achieved relative to asking price, fall-through rates, or quality of buyer qualification.

Current quarter performance

Median days

80d

Primary metric

Average days

84d

Mean

Transactions

16

0.2% market share

NI rank

#53

of 196 agents

Speed comparison

Eadie McFarland & Co — median80d
Eadie McFarland & Co — average84d
NI median94d
NI average90d
Typical range (25th–75th percentile)37d – 129d
Observed range16d – 160d
vs NI median14d faster
Speed classificationAbove average
Data confidenceMedium (16 transactions)
Analysis periodApril 2026 – October 2026

Identified strengths

Segments where this agent performs measurably faster than the relevant benchmark. Only statistically meaningful strengths are shown.

BT94 area

Median 61d · 31 days faster than segment median (92d) · #2 in segment

Limited_evidence7 deals

Strengths are identified automatically from ClearKey's dataset. They reflect measured speed relative to comparable transactions — not a subjective assessment of service quality.

Market coverage

Postcode districts covered

BT94

Price band performance

£150k – £250k

Medium

67days

Segment median90d
vs segment23d faster
Rank in segment#18
Transactions10

Regional performance

BT94

Limited_evidence

61days

Segment median92d
vs segment31d faster
Rank in segment#2
Transactions7

Market commentary

Observations generated from ClearKey's dataset. All statements are derived from measured data — no subjective assessments.

Performance

Selling time of 80 days — above the NI average

14d faster

This agent's median listing-to-sale-agreed time of 80 days is 14 days faster than the Northern Ireland median of 94 days.

Strength

Strongest performance in BT94 area

31d advantage

Within the BT94 area segment, this agent recorded a median of 61 days — 31 days faster than the segment's overall median of 92 days. This places them in the top performers for this property type.

Distribution

Wide variation in selling times — 37 to 129 days for the middle 50%

37d – 129d

The middle 50% of this agent's listings sold in 37 to 129 days — a spread of 92 days. This breadth suggests the agent handles a diverse portfolio where individual property characteristics have a significant effect on how long each takes to sell.

Methodology

Days on market is calculated from the property's listing date to the date it moved to sale-agreed or likely-sold status — not to legal completion.

Median is used as the primary ranking metric rather than average — it is more robust when individual portfolios contain outlier properties that take unusually long to sell.

Only agents with a minimum of 10 qualifying sale-agreed transactions in the analysis period appear in the main ranking. Segmented breakdowns (property type, price band, region) use an adaptive minimum between 3 and 10 transactions, scaled to the total activity in that segment — this prevents niche segments from showing almost no ranked agents.

Properties with a days-on-market figure exceeding 1,095 days (3 years) are excluded as likely data anomalies.

All data derived from ClearKey's verified Northern Ireland property listings database. Rankings are computed independently and cannot be influenced by estate agents.

Limitations

Speed is not the same as price achieved. This page measures how quickly listed properties moved to sale agreed — not whether they achieved asking price, above, or below.

Area effects. Agents operating in postcodes with naturally faster market velocity will tend to rank higher regardless of individual firm performance.

Property mix. Agents handling premium, rural, or specialist stock that takes structurally longer to sell may rank lower without any reflection on service quality or client outcomes.

Name fragmentation. The same firm may appear under slightly different name variants in listing data, which can split their transaction count and affect ranking.

Compare with other agents

View the full NI ranking and compare Eadie McFarland & Coside-by-side with other agents in ClearKey's Estate Agent Speed reports.

Data covers April 2026 – October 2026 · Published by ClearKey · Independently observed