Estate Agent Intelligence

GOC Estate Agents

NI Rank

#190of 196

Median days

119days

Listings analysed

38

Below averageHigh confidence · 38 transactions
25d slower than NI median·NI median: 94d

Based on data from April 2026 – October 2026 · independently observed by ClearKey

ClearKey summary

This page summarises independently observed market activity for GOC Estate Agents. Based on ClearKey's analysis of 38 qualifying transactions in April 2026 – October 2026, GOC Estate Agents's listed properties moved from listing to sale agreed in a median of 119 days. This is 25 days slower than the Northern Ireland median of 94 days across all qualifying agents for the same period. GOC Estate Agents ranks 190 of 196 agents with sufficient qualifying transactions to appear in ClearKey's dataset.

Speed to sale agreed is one indicator of performance, not a comprehensive measure of service quality. It does not capture price achieved relative to asking price, fall-through rates, or quality of buyer qualification. GOC Estate Agents's position in the lower half of the ranking may reflect the types of properties they handle rather than service quality — agents specialising in higher-value, rural, or niche properties typically take longer to sell.

Current quarter performance

Median days

119d

Primary metric

Average days

107d

Mean

Transactions

38

0.6% market share

NI rank

#190

of 196 agents

Speed comparison

GOC Estate Agents — median119d
GOC Estate Agents — average107d
NI median94d
NI average90d
Typical range (25th–75th percentile)68d – 145d
Observed range23d – 169d
vs NI median25d slower
Speed classificationBelow average
Data confidenceHigh (38 transactions)
Analysis periodApril 2026 – October 2026

Market coverage

Postcode districts covered

BT7BT9

Property type performance

Apartment / Flat

Medium

110days

Segment median101d
vs segment9d slower
Rank in segment#13
Transactions10

Terraced

Medium

105days

Segment median89d
vs segment16d slower
Rank in segment#39
Transactions18

Price band performance

£150k – £250k

Medium

129days

Segment median90d
vs segment39d slower
Rank in segment#117
Transactions18

£250k – £400k

Medium

124days

Segment median96d
vs segment28d slower
Rank in segment#46
Transactions10

Regional performance

BT7

Medium

116days

Segment median101d
vs segment15d slower
Rank in segment#3
Transactions13

BT9

Medium

136days

Segment median107d
vs segment29d slower
Rank in segment#6
Transactions13

Market commentary

Observations generated from ClearKey's dataset. All statements are derived from measured data — no subjective assessments.

Caution

Selling time of 119 days — below the NI average

25d slower than NI median

This agent's median of 119 days is 25 days slower than the NI median of 94 days. This may reflect the types of properties this agent lists, the price bands they operate in, or the postcodes they cover rather than service quality directly — slower markets affect all agents.

Distribution

Wide variation in selling times — 68 to 145 days for the middle 50%

68d – 145d

The middle 50% of this agent's listings sold in 68 to 145 days — a spread of 77 days. This breadth suggests the agent handles a diverse portfolio where individual property characteristics have a significant effect on how long each takes to sell.

Context

Ranked 190 of 196 qualifying agents this period

Rank 190 / 196

This agent's rank of 190 out of 196 reflects their speed relative to the NI market during this period. Rankings can shift from quarter to quarter based on property mix, market conditions, and data volume.

Context

Ranking supported by a substantial transaction sample

38 transactions

With 38 qualifying transactions in this period, this agent's ranking is in the high-confidence bracket. A larger dataset makes the median more robust to individual outliers.

Methodology

Days on market is calculated from the property's listing date to the date it moved to sale-agreed or likely-sold status — not to legal completion.

Median is used as the primary ranking metric rather than average — it is more robust when individual portfolios contain outlier properties that take unusually long to sell.

Only agents with a minimum of 10 qualifying sale-agreed transactions in the analysis period appear in the main ranking. Segmented breakdowns (property type, price band, region) use an adaptive minimum between 3 and 10 transactions, scaled to the total activity in that segment — this prevents niche segments from showing almost no ranked agents.

Properties with a days-on-market figure exceeding 1,095 days (3 years) are excluded as likely data anomalies.

All data derived from ClearKey's verified Northern Ireland property listings database. Rankings are computed independently and cannot be influenced by estate agents.

Limitations

Speed is not the same as price achieved. This page measures how quickly listed properties moved to sale agreed — not whether they achieved asking price, above, or below.

Area effects. Agents operating in postcodes with naturally faster market velocity will tend to rank higher regardless of individual firm performance.

Property mix. Agents handling premium, rural, or specialist stock that takes structurally longer to sell may rank lower without any reflection on service quality or client outcomes.

Name fragmentation. The same firm may appear under slightly different name variants in listing data, which can split their transaction count and affect ranking.

Compare with other agents

View the full NI ranking and compare GOC Estate Agentsside-by-side with other agents in ClearKey's Estate Agent Speed reports.

Data covers April 2026 – October 2026 · Published by ClearKey · Independently observed