Estate Agent Intelligence

Locale Home Sales & Lettings

NI Rank

#13of 119

Median days

49days

Listings analysed

22

Above averageMedium confidence · 22 transactions
14d faster than NI median·NI median: 63d

Strongest in BT67 area

12 days faster than the segment median

Based on data from January 2026 – July 2026 · independently observed by ClearKey

ClearKey summary

This page summarises independently observed market activity for Locale Home Sales & Lettings. Based on ClearKey's analysis of 22 qualifying transactions in January 2026 – July 2026, Locale Home Sales & Lettings's listed properties moved from listing to sale agreed in a median of 49 days. This is 14 days faster than the Northern Ireland median of 63 days across all qualifying agents for the same period. Locale Home Sales & Lettings ranks 13 of 119 agents with sufficient qualifying transactions to appear in ClearKey's dataset.

Locale Home Sales & Lettings's strongest measurable performance is in BT67 area — where their median selling time is notably ahead of the segment benchmark.

Speed to sale agreed is one indicator of performance, not a comprehensive measure of service quality. It does not capture price achieved relative to asking price, fall-through rates, or quality of buyer qualification.

Current quarter performance

Median days

49d

Primary metric

Average days

55d

Mean

Transactions

22

0.8% market share

NI rank

#13

of 119 agents

Speed comparison

Locale Home Sales & Lettings — median49d
Locale Home Sales & Lettings — average55d
NI median63d
NI average62d
Typical range (25th–75th percentile)39d – 77d
Observed range20d – 90d
vs NI median14d faster
Speed classificationAbove average
Data confidenceMedium (22 transactions)
Analysis periodJanuary 2026 – July 2026

Identified strengths

Segments where this agent performs measurably faster than the relevant benchmark. Only statistically meaningful strengths are shown.

BT67 area

Median 49d · 12 days faster than segment median (61d) · #2 in segment

Medium11 deals

Strengths are identified automatically from ClearKey's dataset. They reflect measured speed relative to comparable transactions — not a subjective assessment of service quality.

Market coverage

Postcode districts covered

BT67

Property type performance

Detached

Medium

50days

Segment median64d
vs segment14d faster
Rank in segment#3
Transactions12

Price band performance

£150k – £250k

Medium

52days

Segment median62d
vs segment10d faster
Rank in segment#17
Transactions14

Regional performance

BT67

Medium

49days

Segment median61d
vs segment12d faster
Rank in segment#2
Transactions11

Market commentary

Observations generated from ClearKey's dataset. All statements are derived from measured data — no subjective assessments.

Performance

Selling time of 49 days — above the NI average

14d faster

This agent's median listing-to-sale-agreed time of 49 days is 14 days faster than the Northern Ireland median of 63 days.

Strength

Strongest performance in BT67 area

12d advantage

Within the BT67 area segment, this agent recorded a median of 49 days — 12 days faster than the segment's overall median of 61 days. This places them in the top performers for this property type.

Distribution

Wide variation in selling times — 39 to 77 days for the middle 50%

39d – 77d

The middle 50% of this agent's listings sold in 39 to 77 days — a spread of 38 days. This breadth suggests the agent handles a diverse portfolio where individual property characteristics have a significant effect on how long each takes to sell.

Context

Ranked 13 of 119 qualifying agents

Rank 13 / 119

This agent ranks in the top 11% of 119 agents with enough qualifying transactions to appear in the ClearKey ranking.

Methodology

Days on market is calculated from the property's listing date to the date it moved to sale-agreed or likely-sold status — not to legal completion.

Median is used as the primary ranking metric rather than average — it is more robust when individual portfolios contain outlier properties that take unusually long to sell.

Only agents with a minimum of 10 qualifying sale-agreed transactions in the analysis period appear in the main ranking. Segmented breakdowns (property type, price band, region) use an adaptive minimum between 3 and 10 transactions, scaled to the total activity in that segment — this prevents niche segments from showing almost no ranked agents.

Properties with a days-on-market figure exceeding 1,095 days (3 years) are excluded as likely data anomalies.

All data derived from ClearKey's verified Northern Ireland property listings database. Rankings are computed independently and cannot be influenced by estate agents.

Limitations

Speed is not the same as price achieved. This page measures how quickly listed properties moved to sale agreed — not whether they achieved asking price, above, or below.

Area effects. Agents operating in postcodes with naturally faster market velocity will tend to rank higher regardless of individual firm performance.

Property mix. Agents handling premium, rural, or specialist stock that takes structurally longer to sell may rank lower without any reflection on service quality or client outcomes.

Name fragmentation. The same firm may appear under slightly different name variants in listing data, which can split their transaction count and affect ranking.

Compare with other agents

View the full NI ranking and compare Locale Home Sales & Lettingsside-by-side with other agents in ClearKey's Estate Agent Speed reports.

Data covers January 2026 – July 2026 · Published by ClearKey · Independently observed