Estate Agent Intelligence
NI Rank
#89of 196
Median days
90days
Listings analysed
57
Strongest in BT28 area
5 days faster than the segment median
Based on data from April 2026 – October 2026 · independently observed by ClearKey
This page summarises independently observed market activity for McClelland Salter. Based on ClearKey's analysis of 57 qualifying transactions in April 2026 – October 2026, McClelland Salter's listed properties moved from listing to sale agreed in a median of 90 days. This is 4 days faster than the Northern Ireland median of 94 days across all qualifying agents for the same period. McClelland Salter ranks 89 of 196 agents with sufficient qualifying transactions to appear in ClearKey's dataset.
McClelland Salter's strongest measurable performance is in BT28 area — where their median selling time is notably ahead of the segment benchmark.
Speed to sale agreed is one indicator of performance, not a comprehensive measure of service quality. It does not capture price achieved relative to asking price, fall-through rates, or quality of buyer qualification. Compared with October 2025 – April 2026, McClelland Salter's median improved by 93 days.
93 days faster than the previous period
April 2026 – October 2026: 90d median · October 2025 – April 2026: 183d median
NI median moved from 204d to 94d
Median days
90d
Primary metric
Average days
91d
Mean
Transactions
57
0.8% market share
NI rank
#89
of 196 agents
Speed comparison
Segments where this agent performs measurably faster than the relevant benchmark. Only statistically meaningful strengths are shown.
BT28 area
Median 90d · 5 days faster than segment median (95d) · #2 in segment
Strengths are identified automatically from ClearKey's dataset. They reflect measured speed relative to comparable transactions — not a subjective assessment of service quality.
Postcode districts covered
Detached
Medium124days
Semi-detached
High69days
Terraced
Medium77days
Under £150k
High103days
£150k – £250k
High75days
BT27
High109days
BT28
High90days
Observations generated from ClearKey's dataset. All statements are derived from measured data — no subjective assessments.
Selling time broadly in line with the Northern Ireland average
This agent's median of 90 days places them close to the Northern Ireland median of 94 days. This suggests performance consistent with typical market conditions during this period.
Strongest performance in BT28 area
Within the BT28 area segment, this agent recorded a median of 90 days — 5 days faster than the segment's overall median of 95 days. This places them in the top performers for this property type.
Selling times improved compared with the previous period
This agent's median dropped from 183 days in October 2025 – April 2026 to 90 days in April 2026 – October 2026 — an improvement of 93 days. The Northern Ireland market median moved from 204 to 94 days over the same period.
Wide variation in selling times — 60 to 125 days for the middle 50%
The middle 50% of this agent's listings sold in 60 to 125 days — a spread of 65 days. This breadth suggests the agent handles a diverse portfolio where individual property characteristics have a significant effect on how long each takes to sell.
Semi-detached sold 55 days faster than Detached on average
This agent's Semi-detached listings reached sale agreed in a median of 69 days, compared with 124 days for Detached. Property type has a meaningful effect on how quickly this agent's listings sell.
Ranking supported by a substantial transaction sample
With 57 qualifying transactions in this period, this agent's ranking is in the high-confidence bracket. A larger dataset makes the median more robust to individual outliers.
Days on market is calculated from the property's listing date to the date it moved to sale-agreed or likely-sold status — not to legal completion.
Median is used as the primary ranking metric rather than average — it is more robust when individual portfolios contain outlier properties that take unusually long to sell.
Only agents with a minimum of 10 qualifying sale-agreed transactions in the analysis period appear in the main ranking. Segmented breakdowns (property type, price band, region) use an adaptive minimum between 3 and 10 transactions, scaled to the total activity in that segment — this prevents niche segments from showing almost no ranked agents.
Properties with a days-on-market figure exceeding 1,095 days (3 years) are excluded as likely data anomalies.
All data derived from ClearKey's verified Northern Ireland property listings database. Rankings are computed independently and cannot be influenced by estate agents.
Speed is not the same as price achieved. This page measures how quickly listed properties moved to sale agreed — not whether they achieved asking price, above, or below.
Area effects. Agents operating in postcodes with naturally faster market velocity will tend to rank higher regardless of individual firm performance.
Property mix. Agents handling premium, rural, or specialist stock that takes structurally longer to sell may rank lower without any reflection on service quality or client outcomes.
Name fragmentation. The same firm may appear under slightly different name variants in listing data, which can split their transaction count and affect ranking.
View the full NI ranking and compare McClelland Salterside-by-side with other agents in ClearKey's Estate Agent Speed reports.
Data covers April 2026 – October 2026 · Published by ClearKey · Independently observed