Estate Agent Intelligence

Montgomery Finlay & Co

NI Rank

#185of 196

Median days

117days

Listings analysed

39

Below averageHigh confidence · 39 transactions
23d slower than NI median·NI median: 94d

Strongest in BT74 area

11 days faster than the segment median

Based on data from April 2026 – October 2026 · independently observed by ClearKey

ClearKey summary

This page summarises independently observed market activity for Montgomery Finlay & Co. Based on ClearKey's analysis of 39 qualifying transactions in April 2026 – October 2026, Montgomery Finlay & Co's listed properties moved from listing to sale agreed in a median of 117 days. This is 23 days slower than the Northern Ireland median of 94 days across all qualifying agents for the same period. Montgomery Finlay & Co ranks 185 of 196 agents with sufficient qualifying transactions to appear in ClearKey's dataset.

Montgomery Finlay & Co's strongest measurable performance is in BT74 area — where their median selling time is notably ahead of the segment benchmark. Within the dataset, Montgomery Finlay & Co ranks fastest in the BT74 postcode district.

Speed to sale agreed is one indicator of performance, not a comprehensive measure of service quality. It does not capture price achieved relative to asking price, fall-through rates, or quality of buyer qualification. Montgomery Finlay & Co's position in the lower half of the ranking may reflect the types of properties they handle rather than service quality — agents specialising in higher-value, rural, or niche properties typically take longer to sell.

Current quarter performance

Median days

117d

Primary metric

Average days

100d

Mean

Transactions

39

0.6% market share

NI rank

#185

of 196 agents

Speed comparison

Montgomery Finlay & Co — median117d
Montgomery Finlay & Co — average100d
NI median94d
NI average90d
Typical range (25th–75th percentile)52d – 144d
Observed range4d – 164d
vs NI median23d slower
Speed classificationBelow average
Data confidenceHigh (39 transactions)
Analysis periodApril 2026 – October 2026

Identified strengths

Segments where this agent performs measurably faster than the relevant benchmark. Only statistically meaningful strengths are shown.

BT74 area

Median 92d · 11 days faster than segment median (103d) · #1 in segment

High20 deals

Strengths are identified automatically from ClearKey's dataset. They reflect measured speed relative to comparable transactions — not a subjective assessment of service quality.

Market coverage

Postcode districts covered

BT74★BT93BT94

★ Indicates district where this agent ranks #1 for speed

Property type performance

Detached

High

81days

Segment median97d
vs segment16d faster
Rank in segment#20
Transactions21

Semi-detached

Medium

132days

Segment median90d
vs segment42d slower
Rank in segment#73
Transactions12

Price band performance

Under £150k

Medium

128days

Segment median90d
vs segment38d slower
Rank in segment#52
Transactions10

£150k – £250k

Medium

122days

Segment median90d
vs segment32d slower
Rank in segment#114
Transactions14

£250k – £400k

Medium

70days

Segment median96d
vs segment26d faster
Rank in segment#4
Transactions12

Regional performance

BT74

High

92days

Segment median103d
vs segment11d faster
Rank in segment#1
Transactions20

BT93

Limited_evidence

108days

Segment median109d
vs segment1d faster
Rank in segment#2
Transactions9

BT94

Limited_evidence

147days

Segment median92d
vs segment55d slower
Rank in segment#3
Transactions8

Market commentary

Observations generated from ClearKey's dataset. All statements are derived from measured data — no subjective assessments.

Caution

Selling time of 117 days — below the NI average

23d slower than NI median

This agent's median of 117 days is 23 days slower than the NI median of 94 days. This may reflect the types of properties this agent lists, the price bands they operate in, or the postcodes they cover rather than service quality directly — slower markets affect all agents.

Strength

Strongest performance in BT74 area

11d advantage

Within the BT74 area segment, this agent recorded a median of 92 days — 11 days faster than the segment's overall median of 103 days. This places them in the top performers for this property type.

Strength

Fastest agent in the BT74 area

#1 in BT74

In the BT74 postcode district, this agent ranked first with a median of 92 days — 11 days faster than the local median of 103 days.

Distribution

Wide variation in selling times — 52 to 144 days for the middle 50%

52d – 144d

The middle 50% of this agent's listings sold in 52 to 144 days — a spread of 92 days. This breadth suggests the agent handles a diverse portfolio where individual property characteristics have a significant effect on how long each takes to sell.

Distribution

Detached sold 51 days faster than Semi-detached on average

51d gap

This agent's Detached listings reached sale agreed in a median of 81 days, compared with 132 days for Semi-detached. Property type has a meaningful effect on how quickly this agent's listings sell.

Context

Ranked 185 of 196 qualifying agents this period

Rank 185 / 196

This agent's rank of 185 out of 196 reflects their speed relative to the NI market during this period. Rankings can shift from quarter to quarter based on property mix, market conditions, and data volume.

Context

Ranking supported by a substantial transaction sample

39 transactions

With 39 qualifying transactions in this period, this agent's ranking is in the high-confidence bracket. A larger dataset makes the median more robust to individual outliers.

Methodology

Days on market is calculated from the property's listing date to the date it moved to sale-agreed or likely-sold status — not to legal completion.

Median is used as the primary ranking metric rather than average — it is more robust when individual portfolios contain outlier properties that take unusually long to sell.

Only agents with a minimum of 10 qualifying sale-agreed transactions in the analysis period appear in the main ranking. Segmented breakdowns (property type, price band, region) use an adaptive minimum between 3 and 10 transactions, scaled to the total activity in that segment — this prevents niche segments from showing almost no ranked agents.

Properties with a days-on-market figure exceeding 1,095 days (3 years) are excluded as likely data anomalies.

All data derived from ClearKey's verified Northern Ireland property listings database. Rankings are computed independently and cannot be influenced by estate agents.

Limitations

Speed is not the same as price achieved. This page measures how quickly listed properties moved to sale agreed — not whether they achieved asking price, above, or below.

Area effects. Agents operating in postcodes with naturally faster market velocity will tend to rank higher regardless of individual firm performance.

Property mix. Agents handling premium, rural, or specialist stock that takes structurally longer to sell may rank lower without any reflection on service quality or client outcomes.

Name fragmentation. The same firm may appear under slightly different name variants in listing data, which can split their transaction count and affect ranking.

Compare with other agents

View the full NI ranking and compare Montgomery Finlay & Coside-by-side with other agents in ClearKey's Estate Agent Speed reports.

Data covers April 2026 – October 2026 · Published by ClearKey · Independently observed