Estate Agent Intelligence
NI Rank
#123of 196
Median days
97days
Listings analysed
25
Based on data from April 2026 – October 2026 · independently observed by ClearKey
This page summarises independently observed market activity for Property Directions. Based on ClearKey's analysis of 25 qualifying transactions in April 2026 – October 2026, Property Directions's listed properties moved from listing to sale agreed in a median of 97 days. This is 3 days slower than the Northern Ireland median of 94 days across all qualifying agents for the same period. Property Directions ranks 123 of 196 agents with sufficient qualifying transactions to appear in ClearKey's dataset.
Speed to sale agreed is one indicator of performance, not a comprehensive measure of service quality. It does not capture price achieved relative to asking price, fall-through rates, or quality of buyer qualification.
Median days
97d
Primary metric
Average days
86d
Mean
Transactions
25
0.4% market share
NI rank
#123
of 196 agents
Speed comparison
Postcode districts covered
Detached
Medium110days
£150k – £250k
Medium64days
BT31
Limited_evidence97days
BT33
Medium103days
Observations generated from ClearKey's dataset. All statements are derived from measured data — no subjective assessments.
Selling time broadly in line with the Northern Ireland average
This agent's median of 97 days places them close to the Northern Ireland median of 94 days. This suggests performance consistent with typical market conditions during this period.
Wide variation in selling times — 48 to 115 days for the middle 50%
The middle 50% of this agent's listings sold in 48 to 115 days — a spread of 67 days. This breadth suggests the agent handles a diverse portfolio where individual property characteristics have a significant effect on how long each takes to sell.
Days on market is calculated from the property's listing date to the date it moved to sale-agreed or likely-sold status — not to legal completion.
Median is used as the primary ranking metric rather than average — it is more robust when individual portfolios contain outlier properties that take unusually long to sell.
Only agents with a minimum of 10 qualifying sale-agreed transactions in the analysis period appear in the main ranking. Segmented breakdowns (property type, price band, region) use an adaptive minimum between 3 and 10 transactions, scaled to the total activity in that segment — this prevents niche segments from showing almost no ranked agents.
Properties with a days-on-market figure exceeding 1,095 days (3 years) are excluded as likely data anomalies.
All data derived from ClearKey's verified Northern Ireland property listings database. Rankings are computed independently and cannot be influenced by estate agents.
Speed is not the same as price achieved. This page measures how quickly listed properties moved to sale agreed — not whether they achieved asking price, above, or below.
Area effects. Agents operating in postcodes with naturally faster market velocity will tend to rank higher regardless of individual firm performance.
Property mix. Agents handling premium, rural, or specialist stock that takes structurally longer to sell may rank lower without any reflection on service quality or client outcomes.
Name fragmentation. The same firm may appear under slightly different name variants in listing data, which can split their transaction count and affect ranking.
View the full NI ranking and compare Property Directionsside-by-side with other agents in ClearKey's Estate Agent Speed reports.
Data covers April 2026 – October 2026 · Published by ClearKey · Independently observed