Estate Agent Intelligence
NI Rank
#10of 119
Median days
48days
Listings analysed
10
Strongest in BT33 area
8 days faster than the segment median
Based on data from January 2026 – July 2026 · independently observed by ClearKey
This page summarises independently observed market activity for Property Directions. Based on ClearKey's analysis of 10 qualifying transactions in January 2026 – July 2026, Property Directions's listed properties moved from listing to sale agreed in a median of 48 days. This is 15 days faster than the Northern Ireland median of 63 days across all qualifying agents for the same period. Property Directions ranks 10 of 119 agents with sufficient qualifying transactions to appear in ClearKey's dataset.
Property Directions's strongest measurable performance is in BT33 area — where their median selling time is notably ahead of the segment benchmark.
Speed to sale agreed is one indicator of performance, not a comprehensive measure of service quality. It does not capture price achieved relative to asking price, fall-through rates, or quality of buyer qualification.
Median days
48d
Primary metric
Average days
52d
Mean
Transactions
10
0.4% market share
NI rank
#10
of 119 agents
Speed comparison
Segments where this agent performs measurably faster than the relevant benchmark. Only statistically meaningful strengths are shown.
BT33 area
Median 48d · 8 days faster than segment median (56d) · #2 in segment
Strengths are identified automatically from ClearKey's dataset. They reflect measured speed relative to comparable transactions — not a subjective assessment of service quality.
Postcode districts covered
BT33
Limited_evidence48days
Observations generated from ClearKey's dataset. All statements are derived from measured data — no subjective assessments.
Selling time of 48 days — above the NI average
This agent's median listing-to-sale-agreed time of 48 days is 15 days faster than the Northern Ireland median of 63 days.
Ranking based on a relatively small number of transactions
This agent's ranking is based on 10 qualifying transactions, which falls in the lower confidence bracket (10–14 transactions). With fewer data points, the median is more sensitive to individual outliers. Treat this ranking as directional rather than definitive.
Strongest performance in BT33 area
Within the BT33 area segment, this agent recorded a median of 48 days — 8 days faster than the segment's overall median of 56 days. This places them in the top performers for this property type.
Wide variation in selling times — 32 to 73 days for the middle 50%
The middle 50% of this agent's listings sold in 32 to 73 days — a spread of 41 days. This breadth suggests the agent handles a diverse portfolio where individual property characteristics have a significant effect on how long each takes to sell.
Ranked 10 of 119 qualifying agents
This agent ranks in the top 8% of 119 agents with enough qualifying transactions to appear in the ClearKey ranking.
Days on market is calculated from the property's listing date to the date it moved to sale-agreed or likely-sold status — not to legal completion.
Median is used as the primary ranking metric rather than average — it is more robust when individual portfolios contain outlier properties that take unusually long to sell.
Only agents with a minimum of 10 qualifying sale-agreed transactions in the analysis period appear in the main ranking. Segmented breakdowns (property type, price band, region) use an adaptive minimum between 3 and 10 transactions, scaled to the total activity in that segment — this prevents niche segments from showing almost no ranked agents.
Properties with a days-on-market figure exceeding 1,095 days (3 years) are excluded as likely data anomalies.
All data derived from ClearKey's verified Northern Ireland property listings database. Rankings are computed independently and cannot be influenced by estate agents.
Speed is not the same as price achieved. This page measures how quickly listed properties moved to sale agreed — not whether they achieved asking price, above, or below.
Area effects. Agents operating in postcodes with naturally faster market velocity will tend to rank higher regardless of individual firm performance.
Property mix. Agents handling premium, rural, or specialist stock that takes structurally longer to sell may rank lower without any reflection on service quality or client outcomes.
Name fragmentation. The same firm may appear under slightly different name variants in listing data, which can split their transaction count and affect ranking.
View the full NI ranking and compare Property Directionsside-by-side with other agents in ClearKey's Estate Agent Speed reports.
Data covers January 2026 – July 2026 · Published by ClearKey · Independently observed