Estate Agent Intelligence

Rea Estates

NI Rank

#166of 178

Median days

96days

Listings analysed

29

Below averageMedium confidence · 29 transactions
21d slower than NI median·NI median: 75d

Based on data from March 2026 – September 2026 · independently observed by ClearKey

ClearKey summary

This page summarises independently observed market activity for Rea Estates. Based on ClearKey's analysis of 29 qualifying transactions in March 2026 – September 2026, Rea Estates's listed properties moved from listing to sale agreed in a median of 96 days. This is 21 days slower than the Northern Ireland median of 75 days across all qualifying agents for the same period. Rea Estates ranks 166 of 178 agents with sufficient qualifying transactions to appear in ClearKey's dataset.

Speed to sale agreed is one indicator of performance, not a comprehensive measure of service quality. It does not capture price achieved relative to asking price, fall-through rates, or quality of buyer qualification. Rea Estates's position in the lower half of the ranking may reflect the types of properties they handle rather than service quality — agents specialising in higher-value, rural, or niche properties typically take longer to sell.

Current quarter performance

Median days

96d

Primary metric

Average days

84d

Mean

Transactions

29

0.6% market share

NI rank

#166

of 178 agents

Speed comparison

Rea Estates — median96d
Rea Estates — average84d
NI median75d
NI average74d
Typical range (25th–75th percentile)44d – 111d
Observed range15d – 149d
vs NI median21d slower
Speed classificationBelow average
Data confidenceMedium (29 transactions)
Analysis periodMarch 2026 – September 2026

Property type performance

Terraced

Medium

94days

Segment median73d
vs segment21d slower
Rank in segment#39
Transactions18

Price band performance

Under £150k

High

96days

Segment median73d
vs segment23d slower
Rank in segment#37
Transactions23

Market commentary

Observations generated from ClearKey's dataset. All statements are derived from measured data — no subjective assessments.

Caution

Selling time of 96 days — below the NI average

21d slower than NI median

This agent's median of 96 days is 21 days slower than the NI median of 75 days. This may reflect the types of properties this agent lists, the price bands they operate in, or the postcodes they cover rather than service quality directly — slower markets affect all agents.

Distribution

Wide variation in selling times — 44 to 111 days for the middle 50%

44d – 111d

The middle 50% of this agent's listings sold in 44 to 111 days — a spread of 67 days. This breadth suggests the agent handles a diverse portfolio where individual property characteristics have a significant effect on how long each takes to sell.

Context

Ranked 166 of 178 qualifying agents this period

Rank 166 / 178

This agent's rank of 166 out of 178 reflects their speed relative to the NI market during this period. Rankings can shift from quarter to quarter based on property mix, market conditions, and data volume.

Methodology

Days on market is calculated from the property's listing date to the date it moved to sale-agreed or likely-sold status — not to legal completion.

Median is used as the primary ranking metric rather than average — it is more robust when individual portfolios contain outlier properties that take unusually long to sell.

Only agents with a minimum of 10 qualifying sale-agreed transactions in the analysis period appear in the main ranking. Segmented breakdowns (property type, price band, region) use an adaptive minimum between 3 and 10 transactions, scaled to the total activity in that segment — this prevents niche segments from showing almost no ranked agents.

Properties with a days-on-market figure exceeding 1,095 days (3 years) are excluded as likely data anomalies.

All data derived from ClearKey's verified Northern Ireland property listings database. Rankings are computed independently and cannot be influenced by estate agents.

Limitations

Speed is not the same as price achieved. This page measures how quickly listed properties moved to sale agreed — not whether they achieved asking price, above, or below.

Area effects. Agents operating in postcodes with naturally faster market velocity will tend to rank higher regardless of individual firm performance.

Property mix. Agents handling premium, rural, or specialist stock that takes structurally longer to sell may rank lower without any reflection on service quality or client outcomes.

Name fragmentation. The same firm may appear under slightly different name variants in listing data, which can split their transaction count and affect ranking.

Compare with other agents

View the full NI ranking and compare Rea Estatesside-by-side with other agents in ClearKey's Estate Agent Speed reports.

Data covers March 2026 – September 2026 · Published by ClearKey · Independently observed