Estate Agent Intelligence

Rea Estates

NI Rank

#12of 196

Median days

55days

Listings analysed

50

Well above averageHigh confidence · 50 transactions
30d faster than NI median·NI median: 85d

Strongest in BT13 area

51 days faster than the segment median

Based on data from May 2026 – November 2026 · independently observed by ClearKey

ClearKey summary

This page summarises independently observed market activity for Rea Estates. Based on ClearKey's analysis of 50 qualifying transactions in May 2026 – November 2026, Rea Estates's listed properties moved from listing to sale agreed in a median of 55 days. This is 30 days faster than the Northern Ireland median of 85 days across all qualifying agents for the same period. Rea Estates ranks 12 of 196 agents with sufficient qualifying transactions to appear in ClearKey's dataset.

Rea Estates's strongest measurable performance is in BT13 area — where their median selling time is notably ahead of the segment benchmark. Within the dataset, Rea Estates ranks fastest in the BT13 postcode district.

Speed to sale agreed is one indicator of performance, not a comprehensive measure of service quality. It does not capture price achieved relative to asking price, fall-through rates, or quality of buyer qualification. Compared with November 2025 – May 2026, Rea Estates's median improved by 105 days.

Period comparison

105 days faster than the previous period

May 2026 – November 2026: 55d median · November 2025 – May 2026: 160d median

NI median moved from 173d to 86d

Current quarter performance

Median days

55d

Primary metric

Average days

67d

Mean

Transactions

50

0.7% market share

NI rank

#12

of 196 agents

Speed comparison

Rea Estates — median55d
Rea Estates — average67d
NI median85d
NI average84d
Typical range (25th–75th percentile)20d – 119d
Observed range5d – 168d
vs NI median30d faster
Speed classificationWell above average
Data confidenceHigh (50 transactions)
Analysis periodMay 2026 – November 2026

Identified strengths

Segments where this agent performs measurably faster than the relevant benchmark. Only statistically meaningful strengths are shown.

BT13 area

Median 26d · 51 days faster than segment median (77d) · #1 in segment

Medium16 deals

Strengths are identified automatically from ClearKey's dataset. They reflect measured speed relative to comparable transactions — not a subjective assessment of service quality.

Market coverage

Postcode districts covered

BT13★BT6

★ Indicates district where this agent ranks #1 for speed

Property type performance

Terraced

High

59days

Segment median81d
vs segment22d faster
Rank in segment#5
Transactions36

Price band performance

Under £150k

High

66days

Segment median82d
vs segment16d faster
Rank in segment#8
Transactions39

Regional performance

BT13

Medium

26days

Segment median77d
vs segment51d faster
Rank in segment#1
Transactions16

BT6

Medium

129days

Segment median94d
vs segment35d slower
Rank in segment#4
Transactions10

Market commentary

Observations generated from ClearKey's dataset. All statements are derived from measured data — no subjective assessments.

Performance

Median selling time of 55 days — well above the NI average

30d faster than NI median

This agent's listed properties reached sale agreed in a median of 55 days. The Northern Ireland median across all qualifying agents in this period was 85 days — a difference of 30 days.

Strength

Strongest performance in BT13 area

51d advantage

Within the BT13 area segment, this agent recorded a median of 26 days — 51 days faster than the segment's overall median of 77 days. This places them in the top performers for this property type.

Strength

Fastest agent in the BT13 area

#1 in BT13

In the BT13 postcode district, this agent ranked first with a median of 26 days — 51 days faster than the local median of 77 days.

Trend

Selling times improved compared with the previous period

105d faster

This agent's median dropped from 160 days in November 2025 – May 2026 to 55 days in May 2026 – November 2026 — an improvement of 105 days. The Northern Ireland market median moved from 173 to 86 days over the same period.

Distribution

Wide variation in selling times — 20 to 119 days for the middle 50%

20d – 119d

The middle 50% of this agent's listings sold in 20 to 119 days — a spread of 99 days. This breadth suggests the agent handles a diverse portfolio where individual property characteristics have a significant effect on how long each takes to sell.

Context

Ranked 12 of 196 qualifying agents

Rank 12 / 196

This agent ranks in the top 6% of 196 agents with enough qualifying transactions to appear in the ClearKey ranking.

Context

Ranking supported by a substantial transaction sample

50 transactions

With 50 qualifying transactions in this period, this agent's ranking is in the high-confidence bracket. A larger dataset makes the median more robust to individual outliers.

Methodology

Days on market is calculated from the property's listing date to the date it moved to sale-agreed or likely-sold status — not to legal completion.

Median is used as the primary ranking metric rather than average — it is more robust when individual portfolios contain outlier properties that take unusually long to sell.

Only agents with a minimum of 10 qualifying sale-agreed transactions in the analysis period appear in the main ranking. Segmented breakdowns (property type, price band, region) use an adaptive minimum between 3 and 10 transactions, scaled to the total activity in that segment — this prevents niche segments from showing almost no ranked agents.

Properties with a days-on-market figure exceeding 1,095 days (3 years) are excluded as likely data anomalies.

All data derived from ClearKey's verified Northern Ireland property listings database. Rankings are computed independently and cannot be influenced by estate agents.

Limitations

Speed is not the same as price achieved. This page measures how quickly listed properties moved to sale agreed — not whether they achieved asking price, above, or below.

Area effects. Agents operating in postcodes with naturally faster market velocity will tend to rank higher regardless of individual firm performance.

Property mix. Agents handling premium, rural, or specialist stock that takes structurally longer to sell may rank lower without any reflection on service quality or client outcomes.

Name fragmentation. The same firm may appear under slightly different name variants in listing data, which can split their transaction count and affect ranking.

Compare with other agents

View the full NI ranking and compare Rea Estatesside-by-side with other agents in ClearKey's Estate Agent Speed reports.

Data covers May 2026 – November 2026 · Published by ClearKey · Independently observed