Estate Agent Intelligence
NI Rank
#129of 190
Median days
115days
Listings analysed
14
Based on data from April 2026 – October 2026 · independently observed by ClearKey
This page summarises independently observed market activity for Reeds Rains (Newtownards). Based on ClearKey's analysis of 14 qualifying transactions in April 2026 – October 2026, Reeds Rains (Newtownards)'s listed properties moved from listing to sale agreed in a median of 115 days. This is 14 days slower than the Northern Ireland median of 101 days across all qualifying agents for the same period. Reeds Rains (Newtownards) ranks 129 of 190 agents with sufficient qualifying transactions to appear in ClearKey's dataset.
Speed to sale agreed is one indicator of performance, not a comprehensive measure of service quality. It does not capture price achieved relative to asking price, fall-through rates, or quality of buyer qualification. Compared with October 2025 – April 2026, Reeds Rains (Newtownards)'s median improved by 60 days.
60 days faster than the previous period
April 2026 – October 2026: 115d median · October 2025 – April 2026: 175d median
NI median moved from 203d to 102d
Median days
115d
Primary metric
Average days
94d
Mean
Transactions
14
0.2% market share
NI rank
#129
of 190 agents
Speed comparison
Postcode districts covered
£150k – £250k
Medium136days
BT23
Medium100days
Observations generated from ClearKey's dataset. All statements are derived from measured data — no subjective assessments.
Selling time broadly in line with the Northern Ireland average
This agent's median of 115 days places them close to the Northern Ireland median of 101 days. This suggests performance consistent with typical market conditions during this period.
Ranking based on a relatively small number of transactions
This agent's ranking is based on 14 qualifying transactions, which falls in the lower confidence bracket (10–14 transactions). With fewer data points, the median is more sensitive to individual outliers. Treat this ranking as directional rather than definitive.
Selling times improved compared with the previous period
This agent's median dropped from 175 days in October 2025 – April 2026 to 115 days in April 2026 – October 2026 — an improvement of 60 days. The Northern Ireland market median moved from 203 to 102 days over the same period.
Wide variation in selling times — 40 to 143 days for the middle 50%
The middle 50% of this agent's listings sold in 40 to 143 days — a spread of 103 days. This breadth suggests the agent handles a diverse portfolio where individual property characteristics have a significant effect on how long each takes to sell.
Days on market is calculated from the property's listing date to the date it moved to sale-agreed or likely-sold status — not to legal completion.
Median is used as the primary ranking metric rather than average — it is more robust when individual portfolios contain outlier properties that take unusually long to sell.
Only agents with a minimum of 10 qualifying sale-agreed transactions in the analysis period appear in the main ranking. Segmented breakdowns (property type, price band, region) use an adaptive minimum between 3 and 10 transactions, scaled to the total activity in that segment — this prevents niche segments from showing almost no ranked agents.
Properties with a days-on-market figure exceeding 1,095 days (3 years) are excluded as likely data anomalies.
All data derived from ClearKey's verified Northern Ireland property listings database. Rankings are computed independently and cannot be influenced by estate agents.
Speed is not the same as price achieved. This page measures how quickly listed properties moved to sale agreed — not whether they achieved asking price, above, or below.
Area effects. Agents operating in postcodes with naturally faster market velocity will tend to rank higher regardless of individual firm performance.
Property mix. Agents handling premium, rural, or specialist stock that takes structurally longer to sell may rank lower without any reflection on service quality or client outcomes.
Name fragmentation. The same firm may appear under slightly different name variants in listing data, which can split their transaction count and affect ranking.
View the full NI ranking and compare Reeds Rains (Newtownards)side-by-side with other agents in ClearKey's Estate Agent Speed reports.
Data covers April 2026 – October 2026 · Published by ClearKey · Independently observed