Estate Agent Intelligence
NI Rank
#161of 200
Median days
108days
Listings analysed
35
Based on data from April 2026 – October 2026 · independently observed by ClearKey
This page summarises independently observed market activity for Ulster Property Sales (Donaghadee). Based on ClearKey's analysis of 35 qualifying transactions in April 2026 – October 2026, Ulster Property Sales (Donaghadee)'s listed properties moved from listing to sale agreed in a median of 108 days. This is 7 days slower than the Northern Ireland median of 101 days across all qualifying agents for the same period. Ulster Property Sales (Donaghadee) ranks 161 of 200 agents with sufficient qualifying transactions to appear in ClearKey's dataset.
Speed to sale agreed is one indicator of performance, not a comprehensive measure of service quality. It does not capture price achieved relative to asking price, fall-through rates, or quality of buyer qualification. Compared with October 2025 – April 2026, Ulster Property Sales (Donaghadee)'s median improved by 98 days.
98 days faster than the previous period
April 2026 – October 2026: 108d median · October 2025 – April 2026: 206d median
NI median moved from 205d to 101d
Median days
108d
Primary metric
Average days
110d
Mean
Transactions
35
0.5% market share
NI rank
#161
of 200 agents
Speed comparison
Postcode districts covered
Detached
Medium105days
Semi-detached
Medium117days
£150k – £250k
Medium134days
£250k – £400k
Medium105days
BT21
Medium123days
BT22
Medium105days
Observations generated from ClearKey's dataset. All statements are derived from measured data — no subjective assessments.
Selling time broadly in line with the Northern Ireland average
This agent's median of 108 days places them close to the Northern Ireland median of 101 days. This suggests performance consistent with typical market conditions during this period.
Selling times improved compared with the previous period
This agent's median dropped from 206 days in October 2025 – April 2026 to 108 days in April 2026 – October 2026 — an improvement of 98 days. The Northern Ireland market median moved from 205 to 101 days over the same period.
Wide variation in selling times — 98 to 135 days for the middle 50%
The middle 50% of this agent's listings sold in 98 to 135 days — a spread of 37 days. This breadth suggests the agent handles a diverse portfolio where individual property characteristics have a significant effect on how long each takes to sell.
Ranked 161 of 200 qualifying agents this period
This agent's rank of 161 out of 200 reflects their speed relative to the NI market during this period. Rankings can shift from quarter to quarter based on property mix, market conditions, and data volume.
Ranking supported by a substantial transaction sample
With 35 qualifying transactions in this period, this agent's ranking is in the high-confidence bracket. A larger dataset makes the median more robust to individual outliers.
Days on market is calculated from the property's listing date to the date it moved to sale-agreed or likely-sold status — not to legal completion.
Median is used as the primary ranking metric rather than average — it is more robust when individual portfolios contain outlier properties that take unusually long to sell.
Only agents with a minimum of 10 qualifying sale-agreed transactions in the analysis period appear in the main ranking. Segmented breakdowns (property type, price band, region) use an adaptive minimum between 3 and 10 transactions, scaled to the total activity in that segment — this prevents niche segments from showing almost no ranked agents.
Properties with a days-on-market figure exceeding 1,095 days (3 years) are excluded as likely data anomalies.
All data derived from ClearKey's verified Northern Ireland property listings database. Rankings are computed independently and cannot be influenced by estate agents.
Speed is not the same as price achieved. This page measures how quickly listed properties moved to sale agreed — not whether they achieved asking price, above, or below.
Area effects. Agents operating in postcodes with naturally faster market velocity will tend to rank higher regardless of individual firm performance.
Property mix. Agents handling premium, rural, or specialist stock that takes structurally longer to sell may rank lower without any reflection on service quality or client outcomes.
Name fragmentation. The same firm may appear under slightly different name variants in listing data, which can split their transaction count and affect ranking.
View the full NI ranking and compare Ulster Property Sales (Donaghadee)side-by-side with other agents in ClearKey's Estate Agent Speed reports.
Data covers April 2026 – October 2026 · Published by ClearKey · Independently observed