Estate Agent Intelligence

Ulster Property Sales (Newtownards)

NI Rank

#102of 190

Median days

101days

Listings analysed

44

Around averageHigh confidence · 44 transactions
Equal to NI median·NI median: 101d

Based on data from April 2026 – October 2026 · independently observed by ClearKey

ClearKey summary

This page summarises independently observed market activity for Ulster Property Sales (Newtownards). Based on ClearKey's analysis of 44 qualifying transactions in April 2026 – October 2026, Ulster Property Sales (Newtownards)'s listed properties moved from listing to sale agreed in a median of 101 days. This matches the Northern Ireland median of 101 days exactly. Ulster Property Sales (Newtownards) ranks 102 of 190 agents with sufficient qualifying transactions to appear in ClearKey's dataset.

Speed to sale agreed is one indicator of performance, not a comprehensive measure of service quality. It does not capture price achieved relative to asking price, fall-through rates, or quality of buyer qualification.

Current quarter performance

Median days

101d

Primary metric

Average days

97d

Mean

Transactions

44

0.7% market share

NI rank

#102

of 190 agents

Speed comparison

Ulster Property Sales (Newtownards) — median101d
Ulster Property Sales (Newtownards) — average97d
NI median101d
NI average95d
Typical range (25th–75th percentile)52d – 144d
Observed range15d – 162d
vs NI medianEqual
Speed classificationAround average
Data confidenceHigh (44 transactions)
Analysis periodApril 2026 – October 2026

Market coverage

Postcode districts covered

BT23

Property type performance

Apartment / Flat

Medium

137days

Segment median115d
vs segment22d slower
Rank in segment#15
Transactions11

Semi-detached

Medium

93days

Segment median96d
vs segment3d faster
Rank in segment#37
Transactions14

Terraced

Medium

88days

Segment median94d
vs segment6d faster
Rank in segment#18
Transactions11

Price band performance

Under £150k

Medium

101days

Segment median100d
vs segment1d slower
Rank in segment#28
Transactions18

£150k – £250k

High

93days

Segment median97d
vs segment4d faster
Rank in segment#44
Transactions22

Regional performance

BT23

High

101days

Segment median102d
vs segment1d faster
Rank in segment#4
Transactions44

Market commentary

Observations generated from ClearKey's dataset. All statements are derived from measured data — no subjective assessments.

Performance

Selling time broadly in line with the Northern Ireland average

This agent's median of 101 days places them close to the Northern Ireland median of 101 days. This suggests performance consistent with typical market conditions during this period.

Distribution

Wide variation in selling times — 52 to 144 days for the middle 50%

52d – 144d

The middle 50% of this agent's listings sold in 52 to 144 days — a spread of 92 days. This breadth suggests the agent handles a diverse portfolio where individual property characteristics have a significant effect on how long each takes to sell.

Distribution

Terraced sold 49 days faster than Apartment / Flat on average

49d gap

This agent's Terraced listings reached sale agreed in a median of 88 days, compared with 137 days for Apartment / Flat. Property type has a meaningful effect on how quickly this agent's listings sell.

Context

Ranking supported by a substantial transaction sample

44 transactions

With 44 qualifying transactions in this period, this agent's ranking is in the high-confidence bracket. A larger dataset makes the median more robust to individual outliers.

Methodology

Days on market is calculated from the property's listing date to the date it moved to sale-agreed or likely-sold status — not to legal completion.

Median is used as the primary ranking metric rather than average — it is more robust when individual portfolios contain outlier properties that take unusually long to sell.

Only agents with a minimum of 10 qualifying sale-agreed transactions in the analysis period appear in the main ranking. Segmented breakdowns (property type, price band, region) use an adaptive minimum between 3 and 10 transactions, scaled to the total activity in that segment — this prevents niche segments from showing almost no ranked agents.

Properties with a days-on-market figure exceeding 1,095 days (3 years) are excluded as likely data anomalies.

All data derived from ClearKey's verified Northern Ireland property listings database. Rankings are computed independently and cannot be influenced by estate agents.

Limitations

Speed is not the same as price achieved. This page measures how quickly listed properties moved to sale agreed — not whether they achieved asking price, above, or below.

Area effects. Agents operating in postcodes with naturally faster market velocity will tend to rank higher regardless of individual firm performance.

Property mix. Agents handling premium, rural, or specialist stock that takes structurally longer to sell may rank lower without any reflection on service quality or client outcomes.

Name fragmentation. The same firm may appear under slightly different name variants in listing data, which can split their transaction count and affect ranking.

Compare with other agents

View the full NI ranking and compare Ulster Property Sales (Newtownards)side-by-side with other agents in ClearKey's Estate Agent Speed reports.

Data covers April 2026 – October 2026 · Published by ClearKey · Independently observed