Estate Agent Intelligence

Watters Property Sales

NI Rank

#57of 196

Median days

81days

Listings analysed

17

Above averageMedium confidence · 17 transactions
13d faster than NI median·NI median: 94d

Based on data from April 2026 – October 2026 · independently observed by ClearKey

ClearKey summary

This page summarises independently observed market activity for Watters Property Sales. Based on ClearKey's analysis of 17 qualifying transactions in April 2026 – October 2026, Watters Property Sales's listed properties moved from listing to sale agreed in a median of 81 days. This is 13 days faster than the Northern Ireland median of 94 days across all qualifying agents for the same period. Watters Property Sales ranks 57 of 196 agents with sufficient qualifying transactions to appear in ClearKey's dataset.

Speed to sale agreed is one indicator of performance, not a comprehensive measure of service quality. It does not capture price achieved relative to asking price, fall-through rates, or quality of buyer qualification.

Current quarter performance

Median days

81d

Primary metric

Average days

86d

Mean

Transactions

17

0.3% market share

NI rank

#57

of 196 agents

Speed comparison

Watters Property Sales — median81d
Watters Property Sales — average86d
NI median94d
NI average90d
Typical range (25th–75th percentile)44d – 125d
Observed range31d – 157d
vs NI median13d faster
Speed classificationAbove average
Data confidenceMedium (17 transactions)
Analysis periodApril 2026 – October 2026

Market commentary

Observations generated from ClearKey's dataset. All statements are derived from measured data — no subjective assessments.

Performance

Selling time of 81 days — above the NI average

13d faster

This agent's median listing-to-sale-agreed time of 81 days is 13 days faster than the Northern Ireland median of 94 days.

Distribution

Wide variation in selling times — 44 to 125 days for the middle 50%

44d – 125d

The middle 50% of this agent's listings sold in 44 to 125 days — a spread of 81 days. This breadth suggests the agent handles a diverse portfolio where individual property characteristics have a significant effect on how long each takes to sell.

Methodology

Days on market is calculated from the property's listing date to the date it moved to sale-agreed or likely-sold status — not to legal completion.

Median is used as the primary ranking metric rather than average — it is more robust when individual portfolios contain outlier properties that take unusually long to sell.

Only agents with a minimum of 10 qualifying sale-agreed transactions in the analysis period appear in the main ranking. Segmented breakdowns (property type, price band, region) use an adaptive minimum between 3 and 10 transactions, scaled to the total activity in that segment — this prevents niche segments from showing almost no ranked agents.

Properties with a days-on-market figure exceeding 1,095 days (3 years) are excluded as likely data anomalies.

All data derived from ClearKey's verified Northern Ireland property listings database. Rankings are computed independently and cannot be influenced by estate agents.

Limitations

Speed is not the same as price achieved. This page measures how quickly listed properties moved to sale agreed — not whether they achieved asking price, above, or below.

Area effects. Agents operating in postcodes with naturally faster market velocity will tend to rank higher regardless of individual firm performance.

Property mix. Agents handling premium, rural, or specialist stock that takes structurally longer to sell may rank lower without any reflection on service quality or client outcomes.

Name fragmentation. The same firm may appear under slightly different name variants in listing data, which can split their transaction count and affect ranking.

Compare with other agents

View the full NI ranking and compare Watters Property Salesside-by-side with other agents in ClearKey's Estate Agent Speed reports.

Data covers April 2026 – October 2026 · Published by ClearKey · Independently observed