Some properties spend weeks or months on the market before finding a buyer. The property in focus: 26 Clanbrassil Road, Cultra, Holywood, BT18 0AR. In this area, where the average listing takes around three months, a property with a longer journey raises questions worth understanding before you offer.
Key takeaways
- ✓4269 properties currently for sale in this area
- ✓3073 under offer
- ✓Homes typically marketed around £249,000
- ✓Properties spending around three months on the market on average
- ✓2% of sellers have reduced their asking price
- ✓Sellers are holding firm; comparable research is essential before offering
The story in numbers
At a glance
For Sale
4,269
currently for sale
Under Offer
3,073
42% of active stock
Price Reduced
2%
84 of 4269 listings
Avg. Time on Market
68
around three months
Median Asking Price
£249,000
for sale listings
What a long market journey can tell you
In this area, properties currently spend an average of around three months on the market. When a property has been listed significantly longer, there are typically four possible explanations:
- Pricing — The asking price is above where buyers are willing to transact
- Condition — Something surfaced in viewings that buyers are factoring in
- Location — A specific characteristic of the position or immediate environment
- Timing — The property came to market at a difficult moment and never recovered initial momentum
A long-listed property is not automatically problematic — but it rewards investigation. Ask the agent for honest feedback. Commission a survey before making an offer so you are negotiating from a position of knowledge.
1 properties in this area have returned to market after previously going Sale Agreed. If the property you are considering has done so, find out why the previous deal fell through.
Price changes this month
Price change activity
2%of listings reduced
Most sellers are holding asking prices. Thorough comparable research is especially important here.
Properties returning to market
Listing lifecycle
Returned to market
1
Previously off market, now re-listed. May signal a fallen-through sale — or a seller now more motivated.
Moved off market
17
Likely sold or withdrawn recently. Indicates genuine demand is closing deals in this area.
1 properties in this area have returned to market after previously going Sale Agreed. These listings are worth monitoring — a deal falling through may reflect a property issue, or equally a buyer's changed circumstances.
What changed since last month
What changed since last week
| Properties for sale | 4269 | ↑ | 143 more than last week |
| Under offer | 3073 | ↑ | 343 more than last week |
| Price reductions | 84 | ↑ | More sellers adjusting prices than last week |
By postcode
Breakdown by postcode
| Area | For Sale | Reduced | Under Offer | Avg. Asking | Signal |
|---|---|---|---|---|---|
| 389 | 62% | 112 | £358,169 | Sellers holding | |
| BT23 | 302 | 106% | 137 | £379,697 | Sellers holding |
| BT28 | 246 | 129% | 108 | £293,532 | Sellers holding |
| BT9 | 245 | 1611% | 96 | £481,852 | Balanced |
| BT5 | 223 | 87% | 111 | £289,921 | Sellers holding |
| BT19 | 205 | 88% | 107 | £373,299 | Sellers holding |
| BT20 | 196 | 1311% | 79 | £334,999 | Balanced |
| BT47 | 187 | 98% | 76 | £306,210 | Sellers holding |
| BT22 | 171 | 1916% | 50 | £306,420 | Balanced |
| BT6 | 170 | 57% | 96 | £213,439 | Sellers holding |
| BT4 | 168 | 810% | 87 | £329,034 | Balanced |
| BT36 | 156 | 47% | 96 | £202,583 | Sellers holding |
Asking prices only · Active listings at time of report
What this suggests for buyers
- ✔ Properties that have already been reduced signal some pricing flexibility
- ✔ Homes listed longer than the area average may have scope for negotiation
- ✔ Sale Agreed properties are your real comparables for pricing research
- ✔ Track price changes on specific listings using ClearKey alerts
ClearKey Take
this area is currently showing the characteristics of a market where sellers have the upper hand. Price reductions are uncommon, and most asking prices are being maintained. In this environment, having financing in place and being ready to move quickly matters more than trying to negotiate aggressively on price.
The proportion of stock that is under offer is relatively high — around 42% of active properties have a deal in progress. This is a reasonable indicator of genuine buyer activity, though it is worth remembering that some of these deals will not complete.
It is also worth keeping an eye on properties that have returned to market in this area. These listings have previously had a deal fall through, which may or may not reflect a property issue. Sellers in this position often have additional motivation to complete a sale — which can work in a prepared buyer's favour.
As with any market data, this reflects the picture at a specific point in time and uses asking prices throughout — not completed sale prices. ClearKey recommends treating this analysis as a starting point for your own research, rather than a definitive forecast.
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Based on ClearKey live data as of 9 July 2026. Listing counts and prices cover verified active records only.
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