Market Pulse
Updated last week
Properties are taking considerably longer than usual to find buyers, giving purchasers more time to decide.
Price reductions remain uncommon — most sellers are holding firm on their asking prices.
Buyer activity continues at a steady pace.
Buyers currently have a good selection of homes to choose from.
Overall, the market appears broadly balanced between buyers and sellers at present.
Holywood offers one of Northern Ireland's broader property markets, with buyer and seller activity broadly in balance. For buyers, the scarcity of price adjustments reflects confident seller sentiment — comparable research is particularly important before making an offer.
Key takeaways
- ✓103 properties currently for sale in Holywood
- ✓37 under offer
- ✓Homes typically marketed around £650,000
- ✓Properties spending over three months on the market on average
- ✓0% of sellers have reduced their asking price
- ✓Sellers are holding firm; comparable research is essential before offering
Market snapshot
At a glance
For Sale
103
currently for sale
Under Offer
37
26% of active stock
Price Reduced
0%
0 of 103 listings
Avg. Time on Market
123
over three months
Median Asking Price
£650,000
for sale listings
Holywood offers one of Northern Ireland's broader property markets, with buyer and seller activity broadly in balance. For buyers, the scarcity of price adjustments reflects confident seller sentiment — comparable research is particularly important before making an offer.
Pricing and pace in Holywood
The mean asking price is notably higher than the median, indicating that a small number of higher-value properties are skewing the average upward — the median is the more representative guide for most buyers. Properties here are spending longer on the market than typical. Buyers generally have more time to assess comparables before committing. For buyers, the scarcity of price adjustments reflects confident seller sentiment — comparable research is particularly important before making an offer.
Price change activity
Holywood is showing the characteristics of a market where sellers are relatively confident in their pricing. Few asking prices have been reduced, so buyers should prioritise researching recent comparable sales before making offers, rather than expecting significant negotiating room.
What changed since last month
By postcode
Breakdown by postcode
| Area | For Sale | Reduced | Under Offer | Avg. Asking | Signal |
|---|---|---|---|---|---|
| BT18 | 140 | 55% | 37 | £899,539 | Sellers holding |
Asking prices only · Active listings at time of report
Before you make an offer
When buying in Holywood, it is worth checking:
- ✔ Whether the property has already been reduced — and by how much
- ✔ How the asking price compares to recently sold properties in the same postcode district
- ✔ How long the property has been listed and whether it has previously gone Sale Agreed
- ✔ What is driving local variation — some parts of Holywood move faster than others
- ✔ School catchments, transport links, and proximity to amenities if these matter to you
- ✔ Whether the property is priced to sell or priced to test the market
Explore live listings in Holywood
Market Conditions
Observed activity across the BT18 district suggests seller's market conditions — sellers currently have a modest advantage, with well-priced homes tending to sell relatively quickly. The summary below brings together local market activity, pricing trends, and practical guidance for buyers.
Market Conditions — BT18 district
Observed activity in the BT18 district suggests seller's market conditions. Sellers have the upper hand right now. Well-priced homes may attract multiple offers, so it pays to be decisive. Observed activity suggests properties are transacting at or close to asking price. The average time from listing to sale agreed appears to be around 26 days based on last 90 days.
Key metrics
Avg. days to sale agreed
26d
Sale price
At asking
Properties tracked
27
last 90 days
Suggested approach for buyers
- Move quickly on desirable listings.
- Expect competing bids on well-priced homes.
- Decide your ceiling before offering.
- Use local comparables to justify your offer.
Based on sale-agreed activity across the BT18 district. This will strengthen as sales complete.
Source: ClearKey Property Records — BT18 district — sold and sale-agreed properties tracked by ClearKey, last 90 days
Local Amenities
Local amenity snapshots suggest good everyday convenience, with shops and public transport both appearing well represented in the sampled areas. Outdoor space also appears accessible in parts of the area.
Neighbourhood Intelligence — Holywood
The sampled parts of the area appear to show good everyday convenience in Holywood, with shops and public transport both appearing well represented in the sampled areas.
What buyers should know
Local amenity snapshots suggest good everyday convenience, with shops and public transport both appearing well represented in the sampled areas. Outdoor space also appears accessible in parts of the area.
Things to keep in mind
- Snapshots suggest everyday needs appear well covered across the sampled parts of this district.
- Green space appears to be one of this district's stronger features — parks and outdoor areas are well represented in the mapped data.
- Some cafés and eateries are mapped in this district.
By category
Everyday shops appear well represented in the sampled parts of this district.
Public transport appears well covered — useful for local trips and commuting.
Parks and outdoor areas appear well represented in the sampled data.
Some food and drink options are mapped in this district.
Some family amenities are mapped in this district.
Fitness options — gyms or sports facilities — appear mapped in this district.
Neighbourhood data sourced from OpenStreetMap contributors contributors. Area-level data only — does not reflect walkability from specific addresses.
Schools & Education
Mapped data indicates 3 primary schools within the BT18 district. Available directory data also indicates 2 post-primary and grammar schools mapped in the district. Nursery provision is also mapped within the district.
Schools & Education — Holywood
Mapped data indicates a range of primary and post-primary schools located within the BT18 district.
Mapped data indicates 3 primary schools within the BT18 district. Available directory data also indicates 2 post-primary and grammar schools mapped in the district. The district includes schools with grammar provision — admissions arrangements for grammar schools should be verified directly. Nursery provision is also mapped within the district.
Primary
Holywood Primary School
Controlled
St Patrick's Primary School
Roman Catholic Maintained
Glencraig Integrated Primary School
Controlled Integrated
Grammar
Sullivan Upper School
Voluntary
Post-Primary
Priory Integrated College
Controlled Integrated
Nursery
Holywood Nursery School
Controlled
Things to know
- Catchment arrangements and admissions criteria should be verified directly with schools or EA guidance.
- School locations are mapped by postcode district — this is a proximity indicator, not a catchment guarantee.
- Grammar school admissions in Northern Ireland are typically based on transfer test results — check individual school criteria.
Source: DE School Directory (ClearKey) — data to 2026-07-15
Safety & Community
What this means for buyers
Buyers should factor community safety into their assessment of Holywood alongside other local considerations. As with any area, visiting at different times of day gives the most reliable picture.
Recorded crime in Holywood is above most comparable Northern Ireland areas. The most common category is anti-social behaviour, which has reduced over the past year. Overall, recorded incidents have remained broadly stable compared to the previous year.
Safety & Community
12 months to March 2026
Compared to NI average
Recorded crime in Holywood is above most comparable Northern Ireland areas.
Year-on-year trend
Overall recorded incidents have remained broadly stable compared to last year.
Incident breakdown
Data note: Data covers postcode district(s): BT18. Figures are based on 36 months of PSNI recorded crime data. Not all crimes are reported. Statistics should be considered alongside other local factors such as population density and land use.
Source: PSNI Crime Statistics — Northern Ireland — BT18 recorded crime data
ClearKey Take
Holywood is currently showing the characteristics of a market where sellers have the upper hand. Price reductions are uncommon, and most asking prices are being maintained. In this environment, having financing in place and being ready to move quickly matters more than trying to negotiate aggressively on price.
The proportion of stock that is under offer is relatively high — around 26% of active properties have a deal in progress. This is a reasonable indicator of genuine buyer activity, though it is worth remembering that some of these deals will not complete.
As with any market data, this reflects the picture at a specific point in time and uses asking prices throughout — not completed sale prices. ClearKey recommends treating this analysis as a starting point for your own research, rather than a definitive forecast.
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Based on ClearKey's verified property database as of 15 July 2026. All figures are asking prices of active listings unless stated.
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